Massive $180 Hammer Burger Becomes Unexpected Headliner at Super Bowl LX

Walking around Super Bowl LX at Levi’s Stadium today, you’ll find the usual overpriced concessions – $8 waters, $19 beers and $36 team-themed specialty cocktails. But the item that has got everyone talking is a massive $180 “Hammer Burger”, becoming a viral talking point among fans, social media users and even a few who indulged despite themselves.

The burger, officially called the LX Hammer Burger, is the brainchild of Levy Restaurants, the hospitality partner handling food and beverage operations for the NFL’s biggest night. They designed it as the centerpiece of a premium, Bay Area–themed menu crafted specifically for this Super Bowl experience.

It’s hardly a typical stadium burger.

Clocking in at about 3.5 pounds and priced at $180, the LX Hammer Burger was built to feed multiple people rather than a single fan on the walk from the parking lot to the stands. Instead of a standard patty, it uses a braised bone‑in beef shank as its center piece, served on a salt‑dusted brioche bun with a generous pour of Point Reyes blue cheese fondue and a rich roasted mirepoix demi‑glace layered on top.

The bone itself juts out through the top of the bun, a visual cue that this isn’t your average game‑day bite.

Levy Restaurants capped production at 200 burgers for game day, making it one of the rarer concessions’ offerings available anywhere in the stadium. According to concessions workers on the general admission side of Levi’s Stadium, they were selling surprisingly well, with only a handful left.

To be clear, paying $180 for food meant to be shared doesn’t come as a shock to long‑time Super Bowl attendees. Tickets for the championship game sold for hundreds (in many cases thousands) of dollars over face value, and getting into the “big game” atmosphere has long meant a premium experience in and out of the stands. But the sheer price tag on the Hammer Burger — more than the cost of most full meals at sit‑down restaurants — still inspired plenty of conversation.

The $180 LX Hammer Burger 🤯

Would you pay $180 for the Super Bowl SUPER burger? pic.twitter.com/tPjmHWVPSc

— Yahoo Sports (@YahooSports) February 8, 2026

Social media lit up with reactions ranging from delight to disbelief. Some fans embraced the novelty, sharing photos of the oversized sandwich and filming themselves trying to work through its impressive heft. Others, incredulous at the idea of paying more for a burger than many American households spend for a full dinner, joked about the cost and its place in stadium culture.

Critics pointed to the price and the unconventional presentation, a burger that might require a knife and fork as much as two hands, and questioned whether it should be considered a “burger” at all. Supporters, meanwhile, highlighted the quality ingredients like the slow‑braised beef and artisanal blue cheese, along with the sense that Super Bowl concessions are evolving beyond hot dogs and nachos into something closer to a culinary showcase.

The Hammer Burger didn’t exist in isolation. Levy’s menu for Super Bowl LX included a number of other elevated items meant to reflect local Bay Area flavors and premium dining trends, from garlic‑heavy steak frites to Chinatown‑inspired street dog riffs and locally influenced seafood options. A sourdough cinnamon roll with spun sugar, cheekily dubbed the “San Fran Sticky Roll,” and crab‑topped nachos also figured into the broader experience.

Part of the conversation around the Hammer Burger also touched on charitable support: a portion of the proceeds from its sale at the Future Farmers of America stand helped benefit FFA programs, adding a community element to the indulgence.

In a way, the Hammer Burger has mirrored the Super Bowl itself – a spectacle meant to merge sport with entertainment, culture and conversation. Whether fans thought it was a delicious splurge, a clever bit of marketing or simply an example of over‑the‑top pricing, there’s no denying it became a part of the story of Super Bowl LX.

And in an event where every moment, from the kickoff on the field to the food in the stands, is under the microscope, the LX Hammer Burger is just one more thing about Super Bowl LX that people will be talking about long after Sunday night.