The NFL said Thursday that the Texans-Raiders game in Mexico City in November generated an increase of $45 million in the city’s gross revenues, the Associated Press reports.
A league-commissioned study by the Sports Industry group of Ernst & Young used a range of sources, including the NFL’s post-event surveys of fans who attended the game and wider economic data on Mexico’s economy.
It determined that the Monday night game that drew a crowd of 76,473 included 9,500 international visitors, mainly from the United States, as well as 21,500 visitors who traveled from elsewhere in Mexico. On average, each international visitor spent more than five days in Mexico.
Total domestic and international tourist spending was $43 million, of which $32 million was incremental to the Mexico City economy.
“EY’s research demonstrates the value to Mexico City from hosting the NFL game …” said Mark Gregory, the group’s chief economist. “By leveraging the interest and excitement that the league generates, the city gained a significant boost to its economy, with around 31,000 visitors bringing additional income for local businesses, supporting thousands of jobs and generating significant tax receipts for the national government.”
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