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NFLPA Looking Into Giants WR Victor Cruz, Jay-Z Alliance

The alliance between rap mogul and entrepreneur Jay-Z, Giants receiver Victor Cruz and the representation firm Creative Artists Agency has unsurprisingly ruffled some feathers in the sports-agent community, Gregg Rosenthal of reports.

Multiple agents have complained that using Jay-Z to “recruit” Cruz violates NFL Players Association rules.

The NFLPA has indeed looked into the matter, Jason Cole of Yahoo Sports reported Friday. He wrote that the NFLPA has talked to CAA about the situation, but that it is unlikely to be viewed as a violation because of Jay-Z and Cruz’s longstanding friendship. wrote about the matter Friday in a smarter fashion than I could. The article notes that CAA confirmed that Jay-Z brought Cruz aboard to the agency.

That would seemingly violate the NFLPA’s rule enacted in June 2012 that agencies are subject to sanctions if they (1) use, (2) associate with, (3) employ or (4) enter into a business relationship with any non-NFLPA certified individual in the recruitment of prospective player-clients.

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