The NFL instead of using a roman number for ’50’ for Super Bowl 50 (which by the way is the letter “L”) the league will use the number 50.
It’s the first time the league will use numbers instead of Roman numerals, which the league has been using since Super Bowl V in 1971.
So why the change? It looks better.
“When we developed the Super Bowl XL logo, that was the first time we looked at the letter ‘L,'” Jaime Weston, the league’s vice president of brand and creative said.
“Up until that point, we had only worked with X’s, V’s and I’s. And, at that moment, that’s when we started to wonder what will happen when we get to 50?”
So pleasing to the eyes is more important than a 45-year tradition. So be it.