Jones Says Cowboys Stadium Won’t Go By Another Name

Earlier this week, the 49ers announced they had reached a $220-million naming-rights deal with apparel company Levi Strauss for their new stadium set to open in Santa Clara in 2014.

Meanwhile, Cowboys Stadium in Arlington still bears the name of the NFL team that occupies it nearly four years after it began hosting events and games, Rainer Sabin of the Dallas Morning News reports.

Is Jones interested in having a title sponsor for Jerry World?

“Timing is important,” Jones said. “But just how it fits is important. There potentially have been some situations I might have been interested. But it just didn’t fit….. I’m pretty proud of the Cowboys and I’ve got pretty high bar and high standard for who we want to be associated with.”

Jones then relayed a story about how he was initially considering naming the $1.2 billion football palace Vaqueros de Dallas Stadium because “it fit our great Hispanic fan base.”

That never happened, of course. And Jones said he wasn’t too eager to negotiate a naming-rights agreement with a corporate sponsor.

“I want to be very deliberate and have been,” he said. “The good news is that it is something I haven’t felt the need to be so urgent on.”

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