This past weekend at the Super Bowl, Colts WR Reggie Wayne got the sparks flying as he asks local couples to pucker up for a live national social experiment all about the kiss!

Research shows that people are kissing less than ever and that 1 out of 3 women have avoided kissing a guy because he had facial hair. With Valentine’s Day on the horizon and signs showing that the kiss may be on the decline, Gillette is asking couples across America to help determine if stubble could be the trouble.

This past weekend, couples in New Orleans were invited to participate in a Kiss + Tell live experiment in-person. Men arrives stubbled, first conducting an introductory interview, then kissed with stubble.

Men then shaves and the couple will kiss again. A short follow-up survey was then conducted to determine which is truly more kissable. Anyone unable to attend in-person can conduct the experiment online at KissandTellUs.com. National results will be announced on Valentine’s Day.

Here’s pics from the weekends event!

Gillette's Kiss & Tell Live National Experiment

 Indianapolis Colts wide receiver Reggie Wayne attends Gillette's Kiss & Tell Live National Experiment and gets the sparks flying by asking women which kiss is best: a kiss with a stubble or smooth shaven skin on February 2, 2013 in New Orleans, Louisiana. (Photo by Andrew H. Walker/Getty Images for Gillette)

Gillette's Kiss & Tell Live National Experiment

Gillette's Kiss & Tell Live National Experiment

Gillette's Kiss & Tell Live National Experiment

Gillette's Kiss & Tell Live National Experiment

Chace Crawford

Gillette's Kiss & Tell Live National Experiment

Reggie Wayne

 

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