And boom goes the dynamite … NFL star Aaron Hernandez‘ biggest sponsor PUMA has just dropped him like a hot potato.
A rep for PUMA tells TMZ, “PUMA has ended the relationship with athlete Aaron Hernandez in light of the current situation.”
Hernandez signed the 2-year endorsement deal with PUMA in April 2013 as the face of its “training category.”
As we reported, Hernandez is currently in custody awaiting his murder trial. Hernandez was charged with 1st degree murder and 5 other gun-related charges in connection with the death of a 27-year-old former semi-pro football player named Odin Lloyd.
Hernandez is being held without bail.