Yesterday, we broke down the NFL’s top ticket price gainers of 2013. Now, here’s the list of the NFL’s top four price losers:
#1 Baltimore Ravens: -34.49%: Yes, that’s the Super Bowl Champion Baltimore Ravens. Having lost their heart and soul in Ray Lewis and a record eight starters, team town hons and sons not feeling it this year. Even when teams return most of their starters, it is incredibly hard to repeat as Super Bowl champs. It’s only happened twice. Many brokers we’ve talked to cite Baltimore Ravens tickets a value play. If newly resigned Joe Flacco can keep the team in the AFC hunt, expect prices to rise. A week one win over Peyton Manning and the Broncos would also certainly help bolster demand. However, without Ray Lewis fiery pre-game dancing and locker-room leadership, it could be a long season for Ravens fans.
#2 Tennessee Titans: -25.08%: Unlike the Ravens, the Titans don’t have very far to fall. They finished their 2012 season with a disappointing 6-10 record, after going 9-7 the year before. After a breakout season in 2011, Chris Johnson also failed to produce consistently and finished the year at a pedestrian 1,243 yards, far below his 2,000-yard season in 2009. With the expectations for the Vols higher than they have been in years, ticket sellers don’t expect the Titans to do much on the field, or in the box office. Heading into the upcoming season, Tennessee Titans tickets are averaging just $113, the 2nd lowest in the NFL.
#3 Arizona Cardinals: -14.92%: Since their 2010 visit to the Super Bowl and Kurt Warner’s retirement, the Cardinals have not been able to generate any momentum. After a 4-0 start last year, the teams lost 11 of their last twelve games. In the same division as the powerhouse 49ers and up-and-coming Seahawks, fans know that it will be an uphill battle all season. The team also lacks any real stars that compel fans to spend a day at the stadium, even if they don’t expect a win. The most expensive Arizona Cardinals tickets this season are for their 12/29 game is against the Niners where the average price is $173 per seat.
#4 Pittsburgh Steelers: -10.62%: Pittsburgh Steelers tickets have always been amongst the most expensive in the NFL. Even after the drop in 2013-14, prices to see a game at Heinz field remain in the top 10 for most expensive average prices, at $263. If the team can’t improve on last years 8-8 record, however, that may change in 2014-15. Despite missing the playoffs for the first time since 2009, the team was competitive and beat some excellent teams, including the Super Bowl Champion Ravens. The Steelers also lost five games by three points, and had the lowest average margin of defeat in the NFL. All to say there’s good chance prices will rise at Heinz field as we move into September and October, especially if the Pirates have one of their characteristic late-season swoons. For now, though, you can get into a Steelers game for as low as $70.
For full coverage of NFL ticket prices all season, visit the TiqIQ Blog.